Mazda Dealership in Harlingen, TX
Cardenas Mazda was established in August 1992. It is a part of Cardenas Autogroup, which has been serving the Rio Grande Valley for over 45 years. Cardenas Autogroup consists of Cardenas Superstore in Pharr, TX, Cardenas BMW in Harlingen, TX, Cardenas Mercedes-Benz in Harlingen, TX, Cardenas Motors in Brownsville, TX and Cardenas Ford in Raymondville, TX. Because of our affiliation with Cardenas Autogroup, not only do we have the award winning and exciting Mazda line we have availability to over 400 quality used cars, trucks, and sport utility vehicles. Cardenas Mazda is an entity of Cardenas Autoplex Incorporated. The owner/president is Rene Cardenas. Rene is a 2nd generation automotive dealer. As such, Rene grew up in the automotive industry and has managed every department of an automotive dealership (sales, service, parts, and body shop). Rene is a graduate of the General Motors Dealer Academy. As one of automotive youngest dealers, Rene purchased the assets of Valley Magic Motors, Rio Oldsmobile-Cadillac and Cameron Motors in Harlingen, TX in 1992. With these acquired assets, he formed two separate companies operating today as Cardenas Enterprises Incorporated and Cardenas Autoplex Incorporated. These companies are located near the Harlingen Airport on Loop 499. He has represented some of the leading car manufacturers in automotive industry. His representations have included Toyota, BMW, Mercedes-Benz, Cadillac, Oldsmobile and Mazda.
We are very proud to represent the Mazda Franchise. Mazda has its patented Skyactiv® Technology which is a series of technologies developed by Mazda that increase fuel efficiency and engine output. Because of Skyactiv® Mazda has been recognized 3 years consecutive for highest fuel efficiency of any mainstream automotive manufacturer. Car and driver magazine recognized Mazda as one of the 2017 10 best cars. Mazda's innovative styling turns heads from cost to cost. The vehicle lineup includes the Mazda3 4-door, Mazda3 5-door, Mazda6, Mazda CX-3, Mazda CX-5, Mazda CX-5 Diesel, Mazda CX-9, and Mazda MX-5 Miata.
At Cardenas Mazda, you will be welcomed by professional sales associates. These associates understand that there is much more to being a true professional than just opening the doors of a new car and conducting a walk around. As most of our business is repeat and referral customers, it is important that we treat each customer as a lifelong relationship. You will find our associates have a true interest in understanding what and why you want a particular vehicle. They are certified by Mazda on each available model and have a thorough understanding of the features, benefits and technology of each vehicle. This is important in their ability to provide you with all of the features of a vehicle and how that feature benefits you. When it comes to delivery, our associates will not just say thank you and hand you a set of keys. We will take ample time to go hands on with each operational control and explain its function. Sometimes this process can be overwhelming on one delivery session, so we are pleased to schedule a refresher delivery to ensure your understanding of all features and answer any lingering questions.
You will find maintaining your vehicle maintenance is very convenient. Based on your vehicle's scheduled maintenance requirements, you will have a first service appointment reservation set on the day you take delivery. Our service professionals will provide a reminder call the day before your reservation. Should your vehicle not be ready or the visit not convenient at that time, a new reservation will be set. Mazda Full Circle Service is a comprehensive, no-surprises approach to maintaining your Mazda. Every time you visit the service department of a Mazda Full Circle Service dealership you will receive a complimentary Full Circle Service Inspection and Report Card, detailing anything on your Mazda that may need attention—now or in the future. All Mazda Full Circle Service dealerships are staffed by Mazda service professionals and use Genuine Mazda Parts and equipment designed specifically for your vehicle.
Rene Cardenas and Cardenas Mazda are great supporters of the Brownsville Independent School District (BISD) and the students of the Brownsville Community. For 3 consecutive years, Cardenas Mazda has awarded a brand-new Mazda to one lucky graduating senior for perfect attendance. This is a year-long initiative to encourage and improve student attendance and enrollment in BISD. The winner is the result of a drawing from a culmination of perfect attendance students from each high school. Three other consolation prizes are also drawn. Additionally, 110 elementary, middle, and high school students, two per school, vie for 15 grand prize bundles as well. This program has been instrumental in encouraging perfect attendance thereby increasing academic achievement. There are many other initiatives that Cardenas has supported our Valley communities.
By supporting the communities of the Valley, Cardenas has went beyond having a customer base to creating fans from Brownsville, Harlingen, Los Fresnos, San Benito, Mercedes, Raymondville, and South Padre, Island.